LinkedIn Archives - Infinity Marketing Group

LinkedIn-Sales-Navigator-www.infinitymgroup.com_.png

LinkedIn Sales Navigator: What It Is & Using It to Grow Your Business

J.C. Granger May 25, 2021

With the rise of social platforms, it’s become easier than ever for sales professionals to use their social network to organically find leads. LinkedIn is one of the most popular global platforms for professional networking, and it can be a highly effective place to discover new connections. You can use LinkedIn to manage your leads and drive sales.

To leverage the platform even further, there is a LinkedIn account type that was created specifically for sales professionals: the LinkedIn Sales Navigator. With Sales Navigator, you’ll get exclusive access to features such as being able to reach out to people who you don’t have a direct connection with and adding notes to your leads as you save them. Here’s a breakdown of the major benefits to Sales Navigator and how you can use it to grow your business.

What Is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is essentially a version of LinkedIn that was made for sales. It goes beyond the benefits that LinkedIn Premium offers and includes features that sales professionals specifically can benefit from as they pursue and manage leads. For example, Sales Navigator users have expanded search capabilities, can access extended networks, and have algorithms that are personalized to help them reach the right people.

Whether Sales Navigator is used by a team of sales representatives or a sales individual, the account provides even more ways to find leads and manage connections effectively. Millions of professionals already use LinkedIn to drive sales or find connections – Sales Navigator simply maximizes what LinkedIn is able to do.

Want to get the most out of LinkedIn Sales Navigator? Infinity Marketing Group’s LinkedIn lead generation system delivers warm leads directly to your sales team! Contact them now to learn more!

Sales Navigator Pricing Tiers

LinkedIn Sales Navigator is offered in three subscription tiers: Enterprise, Team, and Professional. You can sign up for a free trial and then pay annually or monthly, although the monthly plan costs a little bit more. It may help to try out Sales Navigator on a monthly basis, then move on to an annual subscription if the account is helping you reach your sales goals.

The Enterprise plan:

Is recommended for larger sales teams of 10 people or more.
Requires a custom quote for cost per month or per year.
Allows access to 50 InMail messages each month and 10,000 saved leads.

The Team plan:

Is recommended for smaller sales teams.
Costs $103.33/month or $1,240.00 annually.
Allows access to 30 InMail messages each month and 5,000 saved leads.

The Professional plan:

Is recommended for individual sales professionals.
Costs $64.99/month or $799.88 annually.
Allows access to 20 InMail messages each month and 1,500 saved leads.

The best way to determine which subscription is right for your business is to consider your team’s size and professional sales goals. If you have a smaller team and don’t need thousands and thousands of leads, the Team or Professional tiers may be a better fit for you.

Grow your business on LinkedIn with Infinity Marketing Group. Their done-for-you LinkedIn marketing service drives warm leads directly to your sales team. Contact them at (303) 834-7344 or by email at info@infinitymgroup.com.

How Does LinkedIn Sales Navigator Work?

Sales Navigator provides users with features that they wouldn’t otherwise be able to access. For example, if you have the basic version of LinkedIn, you won’t be able to send direct messages to people with who you are not connected with. Sales Navigator allows sales representatives past this barrier by providing the ability to contact people who are outside of their network.

This allows sales reps to build relationships with a more expanded reach. The key to Sales Navigator is getting this expanded reach, as well as being able to come into contact with the most relevant leads. Sales Navigator helps sales professionals save time and also boosts efficiency.

InMail

InMail is one of Sales Navigator’s key features. With InMail, users can send a certain number of messages each month to out-of-network professionals.

On top of that, users can save these leads so nothing is lost, and add notes. Not only are more leads discovered, but it’s easier to manage and keep track of them.

TeamLink and TeamLink Extend

Another key feature to Sales Navigator is TeamLink. With TeamLink, your entire team will be able to collaborate on prospective leads by:

Being able to search and view first-degree connections that team members have.
Representatives can then ask the team member for an introduction, which makes a sale more likely to be successful.
By sharing prospective leads, the entire team’s network expands to encompass even more prospects than one individual sales rep would be able to access on their own.

TeamLink Extend, which is available to Enterprise users, allows businesses to expand their TeamLink networks even more. You’ll be able to utilize your entire team’s LinkedIn network without having to give each individual a Sales Navigator license.

Advanced Searches

Sales Navigator provides users the ability to conduct targeted searches that have more filters than LinkedIn’s typical search function. This helps sales professionals narrow down their leads and pursue connections that are truly relevant.

Filters can be used for individuals or for companies. They include:

Keywords
Company type (non-profit, public, private)
Company name
Size of an Company (0-10) (10-50) etc.
Job opportunities
Location (by state or region)
Job title
Years of experience
Industry
School
Number of followers

This saves sales professionals a lot of time by targeting the best, most relevant leads. Professionals will be able to focus their energy on other tasks such as closing deals and managing relationships.

The Advantages of Using LinkedIn Sales Navigator

There are a wide variety of benefits to Sales Navigator. This is why more and more sales professionals are subscribing and using the LinkedIn tool to their advantage. The biggest advantages are connecting out-of-network, being able to integrate with CRM, and the sales insights that Sales Navigator provides.

Access to Connections That Are Out-Of-Network

This is one of the major benefits to Sales Navigator: being able to establish a network outside the reach of your direct connections. There are more than half a billion people on LinkedIn. With Sales Navigator, you’ll have the ability to connect with more people and drive more leads.

Sales Navigator ensures that people are not simply restricted to who they already know. With features such as InMail and Team Link, sales professionals gain access to a variety of leads that they otherwise would be closed off to.

Integration with CRM Platforms

Sales Navigator can be integrated with frequently used customer relationship management (CRM) platforms and other sales applications, such as:

HubSpot
Outreach
Salesforce
Oracle Sales Cloud
Microsoft Dynamics

Sales Navigator users will be able to simply import their data into their CRM, making it easy to keep track of leads and manage pipelines all in a single location. The accounts you’re selling to and the leads you’ve saved can be automatically logged, so there’s no need to worry about lost data.

Sales Insights

The more you use Sales Navigator, the more data you’ll be able to gather. The platform provides valuable insights on updates within your network that might otherwise be easily missed. These updates include changes within companies, job changes for individuals, and warm leads.

For example, you can get a heads-up that someone is about to leave or has just left their current company. Or, receive information that a company is moving locations. You can sign up for email alerts so you aren’t constantly plugged into Sales Navigator and can receive updates automatically.

Using LinkedIn Sales Navigator to Grow Your Business

Millions of professionals around the world use LinkedIn to grow connections and find leads. Sales Navigator allows sales professionals to leverage LinkedIn for all it has to offer; it provides the opportunity to contact people outside of your direct network and conduct targeted searches that result in the most relevant leads.

The Sales Navigator tool can help you grow your business by not only increasing your client connections, but also enhancing engagement.

Sales Navigator is a social selling platform connected to LinkedIn. It is used to create customized, targeted lists of potential LinkedIn connections. This gives clients the opportunity to build relationships with the right kind of prospects without the usual geographical restrictions.

Want to find out more about Sales Navigator and what it can do for you? Infinity Marketing Group helps you leverage LinkedIn to drive leads and grow your business. Contact us today at info@infinitymgroup.com or at (303) 834-7344 to increase warm leads for your sales team.

LinkedIn-publishing-tips-www.infinitymgroup.com_.jpg

How to Leverage LinkedIn Publishing to Increase Your Authority

J.C. Granger March 30, 2021

Millions of businesses are established on LinkedIn to connect with potential prospects and generate leads. If you aren’t using LinkedIn to post content, however, you’re not taking advantage of all that the networking platform offers. LinkedIn has its own publishing tool that is a powerful feature for connection, which you can use to develop your company’s professional identity.

Whether you post articles weekly or like and comment on other people’s posts, the more active you are on LinkedIn, the more you’ll be rewarded for it. There are many benefits to gain from understanding how LinkedIn can work for you. Leveraging LinkedIn publishing will help expand your engagement with customers and increase your brand’s authority in your field.

Benefits to Leveraging LinkedIn Publishing

Increasing Your Authority

Publishing high-quality content is a great way to stand out on LinkedIn and provide value to the community. Once you begin to use the publishing platform, your network will view you as an authority. The more content you publish, the more you’ll add to your brand as people become familiar with your business.

You’ll also gain access to another distribution platform for your company’s content. You can reach people you would not otherwise be able to connect with, and LinkedIn allows you to view analytics for each article you create so you can gain insight into how readers are engaging with your posts. By using LinkedIn, you can expand your authority and measure what type of content works best for your business.

LinkedIn Rewards You for Being Active

LinkedIn is all about connecting with people. The more active you are on LinkedIn, the more opportunities you have to find new leads and make new connections. Each piece of quality content increases your visibility to other industry experts and potential customers. And it’s not just about posting – any time an article is liked or commented on, this activity is recorded.

LinkedIn also has advanced search functions that allow users to search for specific keywords. Incorporating keywords into your content will help bring you to the top of these search result pages. If you’re active on the site, the more visible you will be in these search results. This helps set you apart from the thousands of other businesses that currently use the platform.

With Infinity Marketing Group, you can use LinkedIn to drive warm leads for your business. This done-for-you LinkedIn service is helping B2B companies increase their ROI on the platform. Want to learn more? Contact them today at info@infinitymgroup.com or reach them at (303) 834-7344.

Increased Engagement with Your Content

On LinkedIn, you may find that it’s easier to have people like or comment on your posts than elsewhere (on your personal website’s blog, for instance). That’s because anyone on LinkedIn can see and follow your posts; you can gain engagement outside the limits of your immediate network. The “follow” button allows anyone to stay updated on what you’re posting, so if you publish content on a regular basis, you’ll slowly build up a following.

Once you’ve published, you can share your article in a status update. Include hashtags in your status; not only does this give readers more of an idea of exactly what the article is about, but people can also follow individual hashtags such as #sales and #creative. Content with those hashtags will automatically appear in their feeds, and it will come up in search results when someone searches for a specific hashtag. This is a great way for you to connect with even more prospects.

Google Indexes LinkedIn Publisher Posts

The articles you publish on LinkedIn will be indexed by Google, which means that when people search for keywords in Google’s search engine, your LinkedIn post will appear in the results. This is one of the most beneficial features to LinkedIn Publisher, as people don’t have to be logged into the platform in order to see your content.

This also makes it easier to rank highly in search results. Naturally, a popular and well-established site such as LinkedIn will be listed at the top of a search page. Your business website may not be able to rank as well on its own. In many cases, your post on LinkedIn will appear in search results before your own website, so use Google indexing to your advantage and optimize your content.

Best Practices for LinkedIn Publishing

You can write about whatever you want and publish it on LinkedIn, but there are a few tips that will help your content find success on the platform. Keep these best practices in mind as you use the LinkedIn publishing tool:

Remain professional. Your personality can come through so your content is genuine and resonates with readers. Remember, however, that LinkedIn is for business professionals. Be yourself, but craft stories and advice that are appropriate for a work setting.

The ultimate goal is to add value. Avoid being overly promotional with your content; instead, provide your reader with new insights and focus on information that will improve the community as a whole.

Ensure your content is tailored for LinkedIn. Be clear and concise with your information, write on timely topics, and make sure the layout is reader-friendly. This includes breaking up your content into smaller chunks or lists so that it is more easily readable.

After you post, remember to engage with your readers and connections. LinkedIn makes it easy to interact with your connections. Reply to comments on your post and ask people to follow you for more updates, news, and tips or tricks. Keep track of which articles tend to be liked or commented on the most.

Stay consistent with your brand. Publishing on LinkedIn requires a few tweaks, but you shouldn’t present content that is completely different than what you otherwise have on the internet. Keep your tone and style consistent with what’s on your business’s website.

Want the experts to manage your LinkedIn profile? Infinity Marketing Group offers a done-for-you LinkedIn marketing service that drives warm leads to your sales team. Contact them today at info@infinitymgroup.com or reach them at (303) 834-7344.

Types of Content to Post

Originally, LinkedIn Publishing was intended for long-form articles, but currently, LinkedIn promotes short-form articles as well as other types of media such as videos. Shorter posts are a great way to get started if you are hesitant about creating content on LinkedIn. It’s not easy to put yourself out there online, and the professionalism of LinkedIn can be intimidating.

Try to think of LinkedIn users simply as people who you want to reach out to. Your content should be professional, but it can be personal, too. Take personal experiences and craft a story about what you learned, positioning your lesson in a way where the reader can relate. If you regularly provide quality and helpful content, people will notice. Eventually, you’ll find what works for your readers and what types of content speaks to your audience effectively.

Another easy way to start posting on LinkedIn is to create articles that are based on the content you have already published on your website. This is known as “repurposing” content, and it’s a highly useful strategy to take advantage of.

Using LinkedIn to Recycle Old Content

To truly leverage LinkedIn publishing, use it to repurpose content from your website. Consider LinkedIn as a distribution channel that you can take advantage of to get more eyes on your content and connect with a broader audience.

When you recycle old content on LinkedIn, be careful; you can’t just copy and paste, you will have to re-spin it. There are a few tricks you can do:

Split a long interview or article from your website into a series of individual posts.
Turn key points of a popular blog post into polls or quotes.
Make an infographic to present crucial information in a new way.
Otherwise, tweak your content to match your LinkedIn audience.

There are lots of different ways you can repurpose content, but keep in mind that this strategy works best for evergreen content (optimized content that continues to stay relevant). Some other best practices to stay mindful of include:

Wait a couple of weeks after the original publishing date to repurpose your content on LinkedIn.
Stay consistent with your established online brand.
Include links to your website in the article so you drive traffic.
If you create a series, link to each one so people can easily read the entire series.
Promote your content multiple times to your network.

Leverage LinkedIn Publishing to Benefit Your Company

If you are using LinkedIn simply to host your company’s profile, you may be missing out on big opportunities to increase your authority and build a following. By leveraging LinkedIn’s publishing tool, you can create fresh content or repurpose popular content from your own website to gain leads and have more exposure. LinkedIn makes it easy to engage with other people, rewards you for being active, and maximizes your distribution.

Once you make the most out of your opportunities on LinkedIn, you’ll find that it gets easier and easier to grow your reputation and your audience. Looking for more ways to use LinkedIn publishing to grow your business? Infinity Marketing Group can help you build your messaging to drive leads. Contact us today at info@infinitymgroup.com or call us at (303) 834-7344

Create a Custom LinkedIn Background on Canva in Three Steps

J.C. Granger March 2, 2021

Having a LinkedIn profile is an essential aspect of professional networking. Whether your profile is personal or for your business, LinkedIn helps you connect with others in your field and potential employers or customers. The goal is to engage with as many people as possible. Since LinkedIn has hundreds of millions of users, it can be difficult to stand out. Luckily there are a few tricks you can use to grab people’s attention and encourage them to browse your profile. It begins with creating a custom LinkedIn background that’s eye-catching and engaging.

Creating a Custom LinkedIn Background with Canva

When someone looks at your profile on LinkedIn, one of the first things they’ll see is your background. LinkedIn provides a default picture for this background when you first sign up. Although many people simply keep this placeholder, it doesn’t provide any useful information. Creating a custom background will help you utilize this space for branding and connection.

You can personalize your background with Canva, a free design program. Canva helps you build a professional and high-quality LinkedIn background in three easy steps:

1.) Select the Perfect Template

In Canva, you’ll have hundreds of templates for LinkedIn backgrounds to choose from. You’ll find templates for every industry and theme, so you can find one you like and match your profile’s background perfectly to your career or business.

Remember, LinkedIn is a network for professionals. Regardless of your industry, you’ll want a high-quality background that highlights your professionalism. Keep in mind these best practices as you create your LinkedIn background:

The simpler, the better. Stick with minimal text that provides a quick and specific message.
Use high-resolution images. These won’t blur or become pixelated.
Ensure your background fits the theme of your brand. If you’re creating a business profile, match it to your business’s website.
You can use colors and images to grab people’s attention, but keep things friendly and professional.
Your LinkedIn background will be in a shape that’s a lot wider than it is tall, so be mindful of this space as you complete your design.

Want our experts to drive warm leads to your sales team using LinkedIn? Infinity Marketing Group provides LinkedIn lead generation services to B2B companies like you! Contact us at info@infinitymgroup.com or call us today at (303) 834-7344.

2.) Choose Your Images and Other Features

Canva offers hundreds of thousands of pictures for free that are easy to insert into your template. You can also insert a photo you’ve taken yourself or images that you’ve found that are licensed for open usage from Google Images. Make sure you use images that are high resolution (or more than two megapixels).

Canva also provides illustrations, graphics, and image filters. You can experiment with font combinations, color schemes, and the layout of your template as you settle on a LinkedIn background that’s professional yet uniquely you. You’ll be able to further personalize by adding branding elements, your company logo, and more.

One of the most important factors to remember is that an area at the bottom of your background, a small half-circle, will be blocked by your profile photo. Like the rest of your profile, you should have something professional here that creates a strong first impression. Use these tips for a professional profile picture:

Take a headshot–a photo that includes your head, neck, and top of shoulders.
Dress professionally. Consider what you would wear to work or for an interview.
Keep it simple. It should be of only you–no group photos or pets. Make sure you’re standing against a solid background such as a white wall.

3.) Get Ready to Upload to LinkedIn

The required dimensions for your LinkedIn background is 1584 pixels by 396 pixels. Keep in mind that you may have to click “customized dimensions” and make sure your background will be compatible. Even if you are using a template on Canva, check your dimensions just in case.

Save your background as a .png or .jpg so you’re able to upload it to LinkedIn. Add your professional profile picture, then tie your profile together with a dynamic headline–which is the description following your name that describes who you are and what you do.

LinkedIn provides another default here: your headline will automatically list your current job title and employer. You can customize it, however, to make a powerful and creative statement about your expertise, achievements, and what you have to offer. This is another opportunity to stand out.

Crafting a Successful LinkedIn Profile

Canva makes it easy for you to shine on LinkedIn with customized backgrounds. By strengthening your headline and adding a professional profile picture, you’ll be able to use your comprehensive LinkedIn profile to promote your business or personal brand to as many people as possible.

Now that you know all about creating a custom LinkedIn background, do you need more advice on LinkedIn marketing? Infinity Marketing Group’s LinkedIn lead generation strategy helps your business drive leads and close sales. Contact us at info@infinitymgroup.com or call us today at (303) 834-7344.