Our social media automation service for LinkedIn focuses on the most hyper effective platform for clients who focus on B2B services. LinkedIn has completely dominated the B2B networking space and our clients have experienced phenomenal results using LinkedIn as a marketing platform.
Grow Your Network • Grow Your Revenue
Is it time to take the tedious marketing activities like social media marketing off your plate so you can focus on donation building activities? Our LinkedIn Automation campaign does just that. We utilize the BEPS strategy with our campaigns – Build, Engage, Promote & Share. All of these activities are included in every action to build a very targeted audience of first level LinkedIn connections, build relationships, position you as an expert in your field, and promote what you can do. If you’re ready to meet, engage, and cultivate relationships, you’re in the right place!
The first step in our process is to BUILD. If you don’t have anyone to market to or to engage with, it doesn’t matter how great you are because no one is seeing it. Our first milestone is to cultivate a valuable and engaged audience for you to market your non-profit to. We do this through:
- Boost Connections Feature
The Boost Connections feature reached out to the LinkedIn Open Networkers (LIONS) member whose reputation is that they are willing to accept connections from everyone. The connections generated from this task are general and global.
- Build Connections Feature
The Build Connections feature is to identify and request to connect with LinkedIn members that meet specific criteria including location, industry, and position. The targeting can be as broad or granular as is needed.
- Accept Connections Feature
We automatically accept incoming requests adding them to your first level connections.
Once new connections or potential connections have been identified, it’s time to start engaging! We help you come off authentic and genuine from the very first interaction and help keep you in touch with your connections and build relationships that can lead to business. Our engage tasks include:
- Connection & Welcome Message Feature
Instead of utilizing the generic, “I’d like to add you to my professional network on LinkedIn.” message, we will serve a customized message to the new potential connection that makes them more likely to accept your invitation. Once they have connected, we then serve up another message that engages the new connection and introduces your non-profit to them.
- Auto Opt-in Feature
This gives you the ability to capture the first name and email address of all new connections to add to an autoresponder list.
- Congratulate Feature
Nearly every day there is a birthday, work anniversary, or someone starting a new job. This feature congratulates them on the accomplishment and helps you to discover who is active and paying attention, and opens the door for another conversation.
- Endorsement Feature
Everyone appreciates an endorsement because it helps to position them as an authority in the skills that they pride themselves on. This feature will endorse your connections daily and many will thank you for the endorsement and start a conversation.
- Like Post Feature
When someone goes to the effort of posting an article they appreciate it when you like it. You can choose the types of posts that you like by keyword and engage your connections even more!
While value added content is very important to being engaging on social media, we also want to include some promotional content to get eyes on your non-profit. Through our promote feature, we’ll include two options to promote content that is sales focused including:
- Promotional Posts
Short messages inviting your connections to contact you for the services you provide. This also amplifies your credibility and generates inquiries and new business.
- Website Content
Promoting your website with the objective of generating traffic to your website.
Now it’s time to be active on LinkedIn and share content that your connections will find interesting and valuable. With our Share Content feature, we curate content from the web without having to go through the effort of authoring it. This content should position you as an authority in your area of expertise. Options include:
- RSS Feed
- Google News
- Google Videos
- Youtube Channel
You can also engage your connections through their inbox!
Send Network Messages Feature
This feature sends private messages to your current connections that are delivered into their LinkedIn inbox. This personalized message promotes what you do and provides value to your connections. You can send messages to connections by industry, keyword, or all connections.