Did you know that you can use your existing email list to retarget your Facebook Ads? Though it sounds complicated, it’s actually a simple way to make a big impact on those that are already interested in what you do. Here’s how to retarget your email subscribers to build authority, refresh interest with your software and create opportunities for those that love what you do to share.
Use Facebook to Your Advantage
Did you know within Facebook’s Business Manager, you can upload your current email list and use it to create Custom Audiences that you can then use to target ads on Facebook? If you don’t know how to do this, please let us know and we’re happy to help you do this!
In a nutshell, when you upload your email addresses into Facebook, their program (if your subscribers used the same email address to set up their Facebook Account) will mesh with the information that Facebook has. With this, you can then create a Custom Audience based on this goldmine of connections. Now, you may be asking yourself: “Why in the world would I want to create paid Facebook Ads to target people who I am already reaching via my emails?” Here’s a few reasons why this is a huge advantage in the SaaS industry.
#1. Connect with people in a more relaxed setting.
Most of us get emails while we’re at work and there are so many, that we don’t have time to read them all. Those that open your emails may scan and save with the intention of going back later, but we all know that often does not happen.
Scanning Facebook is an activity that people do in the mornings, at lunch and in the evening while in front of the TV or while they are waiting for something to happen (think parents at soccer practice or waiting for the train) and when they have some free time. Hopefully, if they saw your email earlier in the day or week they’ll remember you later that evening when they see your Facebook ad with a similar message pop up in their feed. It might even remind them that they were going to look at the offer later when they had time.
#2 Always be in front of those you want to connect with.
On average, marketing messages typically need to been seen by prospective buyers multiple times before they’ll decide to take action. Since the average tech related shopper uses more than 14 sources of information to arrive at their decision to buy. Using email + Facebook Advertising helps get you to a high enough frequency that they will not only notice you but they will remember you. That’s where the sweet spot is!
#3 Your company will seem large and your reach broad.
There’s a funny thing that happens when people see your business marketing in multiple social channels like Facebook & email, it makes it look like your business is everywhere. Although you might not get a lot of traffic to your business’s Facebook page, people expect that you have one and that you are active on the platform.
They also know that to be everywhere, you must be spending a lot of marketing dollars to reach them which would mean your business is large. Many also assume that what everyone is seeing this advertising since it’s on Facebook. This helps to build authority.
The truth is you do not have to spend a lot of money to get this kind of reach online. For just a few dollars a day, you can reach your entire email list daily on Facebook. Pretty cool right?
When your business looks larger you’ll also build trust because people just seem to trust businesses who are on Facebook more than those who are not.
#4 Look-a-like audiences are amazing for reach.
How would you like to connect to thousands of people who have similar interests, demographics, purchasing habits, and online activity as your current customers?
After uploading your email list to Facebook and creating that first Custom Audience to target your email list, you can also create a look-a-like audience of users that have similar interests and needs to later target with Facebook Ads. This is one of the most powerful tools in digital marketing today. We’re all connected, but most don’t know that this is how to use it to reach new people.
Now that you have all the information on retargeting your email list, what are you waiting for? It’s time to make some magic happen and start connecting with potential leads outside of their inbox.
If you feel like you need to do this for YOUR SaaS company but don’t have the time or resources, contact myself or my staff at Infinity Marketing Group today and we’ll schedule a call to see how we can help.
J.C. Granger is the CEO of Infinity Marketing Group. Infinity Marketing Group is an inbound marketing agency headquartered in Denver, Colorado that specializes in helping SaaS companies achieve their lead generation goals.
Connect with J.C. on LinkedIn and download his free eBook, “3 Essentials of Inbound Marketing”.
