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Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends.

Social is key when it comes to retargeting on mobile devices.

In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting on both smartphones and tablets, as these exchanges reach consumers regardless of the device they are using.

Here are a few tips about how to define your app name and keywords on the iTunes App Store. Doing that well might not bring you to the top app ranks, but it will definitely give you better results.

As far as App Store SEO is concerned, it’s your app name and keywords that count the most. Of course the rest will matter a lot to convince people (and good ratings help).

As the global popularity of smartphones and tablets continues to grow, the competition within mobile app developers also intensifies. More than 1.2 million apps are available between Apple’s App Store and Google Play, however roughly 700,000 of these apps are considered “dead,” meaning they have never been updated.

In an increasingly busy market, it’s not easy to get your app discovered. Thinking that a great app will get discovered on its merit could land you in serious trouble. Developers need to invest time in creating an app marketing campaign to spread the word.

Guys, it’s almost 2018. If you’re not incorporating a strong call-to-action (CTA) on your website or e-mail blast – you’re missing out! Just as Netflix leads to chill, CTAs are a direct path to conversions and revenue—and who doesn’t love a little ROI? (Hint: Everybody loves ROI, especially your boss).

Today I helped an aspiring entrepreneur come up with the name of her new company.

She showed me a picture of a massive white board that she had brained stormed on and still couldn’t come up with a company name she liked.

Me: “Let’s do a quick exercise. We’re going to come up with 3 words that best describe what you want to offer and I bet when we’re done a name will emerge. First question, who is your target market?”

Most people know about AR (augmented reality) as a gaming/entertainment engine that Pokemon Go has brought the concept to the attention of mainstream consumers. But what if AR went much deeper than an immersive source of entertainment? Augmented reality has shown promise of innovation in a number of industries and as we begin to really see the concept develop into a fully realized technology that could disrupt the way we experience life – it’s time to consider how to use it to give your brand a competitive edge.

We all are aware that conversion rate optimization, when implemented correctly, can completely transform your business online. But marketers often jump in with stars in their eyes and begin testing random things like the site’s button colors, images, fonts, headlines, etc. All this ends up leading to is disillusionment, and organizational support wanes as inconclusive tests show low ROI.

Once upon a time, a marketing leader was hired to boost sales for a company. The company paid this person well. However, they did not supply the marketer with any of the digital tools needed to succeed, or the necessary support team across development, design, and support, since they invested all their budget in the marketer’s salary. While this marketing leader was a great team-builder and organizer, like most marketers, he wasn’t an expert in every niche of marketing strategy or implementation.

Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends.

Social is key when it comes to retargeting on mobile devices.

In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting on both smartphones and tablets, as these exchanges reach consumers regardless of the device they are using.