5 Ways to Build a Lead Generating Website _
5 Ways to Build a Lead Generating Website

5 Ways to Build a Lead Generating Website

How to Build a Lead-Generating Website Many businesses are so eager to get a website up and running, they don’t invest the time needed to build a solid marketing strategy as the foundation. First things first—topline goals should always be discussed before diving into any backend details or design; your website should align with overarching company goals. When it comes to effective lead generation, there are many layers to consider. We’ve laid a few of them out for you below: SEO Optimization SEO is short for “search engine optimization” which is the process of optimizing a website so it performs well in organic search. This has everything to do with search terms, also known as keywords, that help to increase the visibility of the website—which, in turn, could lead to a higher number of visitors. Basically, it helps businesses connect with those already searching for their product or service, and works to turn them into customers. Integrating a solid keyword strategy with quality content is key; see how your website holds up to our free SEO Audit. Blogs When it comes to blogs, original content is king. Visitors want to read quality content they can use. They’re usually looking for an answer of some kind. A content strategy should be communicated, written down, and tracked accordingly. Content should be driving across multiple platforms and not only align with sales and PR efforts, but also speak to what your specific audience is looking for. Landing Pages Headlines should drive visitors to click on the link and read the page further; they should be actionable and preface what’s in the body...
Why your marketing leader will fail?!

Why your marketing leader will fail?!

Once upon a time, a marketing leader was hired to boost sales for a company. The company paid this person well. However, they did not supply the marketer with any of the digital tools needed to succeed, or the necessary support team across development, design, and support, since they invested all their budget in the marketer’s salary. While this marketing leader was a great team-builder and organizer, like most marketers, he wasn’t an expert in every niche of marketing strategy or implementation. Because his leaders did not understand his role or allow his knowledge to have any influence on company decisions, he (and his bosses) were frustrated at his lack of success. Like most companies, they poured the majority of their resources into engineering and development with little to none dedicated to marketing to obtain the necessary tools. They made a common mistaken assumption: they believed that simply hiring a marketing person to “do the marketing” was all that was required. The Current State of Marketing The marketing landscape resembles the mythological shapeshifter, constantly evolving, changing, and becoming more complex as consumers rely on a multitude of devices to consume media from various sources (mobile, social, billboards, TV, radio, web, email, news, etc.). Marketing professionals who desire to be successful will find it necessary to master a panorama of tactics, skills, and tools. It will literally require a new way of thinking. Consider an example: During the 1950’s, the construction of the interstate highway system virtually changed the face of America. Travel patterns changed. McDonald’s saw this coming and still today there are golden arches off most interstate exits....
What the Marketing Department of the Future Looks Like

What the Marketing Department of the Future Looks Like

  Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends. Tweet This: It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) #marketing https://ctt.ec/WhL7d+ New marketing solutions follow the IT model A managed IT service delivers a collection of benefits to its clients. An outsourced solution ends the break-fix model of calling in an IT service to bring a system or functionality back online. You’ve likely worked in an office that outsourced its IT – where systems and equipment were maintained externally and system issues were monitored to prevent costly repairs and downtime. Agile businesses rely on this model to keep their technology up and running and to update their equipment and functionality. Outsourcing this work allows the business to have access to a team of experts when their business’s budget and size wouldn’t allow them to have these experts on the full-time payroll. Marketing has become a multi-niched industry and thus can follow this...
New Chapter, Why I Joined Infinity Marketing Group

New Chapter, Why I Joined Infinity Marketing Group

I live by the philosophy “Aspire to More.” It’s my personal motto to everything I do. Improving my soul, my surroundings, my health, and my mind every day. I seek to have a humble yet positive effect on society, striving for a higher level of virtue. Traditionally, the corporate world is structured, safe and comfortable. Consistent paycheck, benefits, stock options, with perks like baseball tickets, half day summer Fridays and paid vacation. The tradeoff is corporate life can be very restrictive and limiting — which is stifling for someone in a creative field like marketing. My favorite quote from Neale Donald Walsch is: “Life begins at the end of your comfort zone.” After 15 years working in corporate atmosphere’s, I recently joined Infinity Marketing Group as a Partner and CMO charged with brand growth, operational organization, and revenue generation. This is my first entrepreneurial step in marketing, where I’m personally invested in the business from the top. Infinity is unique in that it offers a flexible work environment and inspiration to create, where the team is energized by the company mission and collaboration is a guiding principle. The following are my top 4 reasons I joined Infinity: Make A Bigger Impact I purposely set out to find a company solving the same challenges I faced as an in-house marketer from limited to no support staff, restrictive budgets and heavy expectations from management to prove an ever-increasing ROI. With my experience on the IT side of business, I’ve seen an agile process and a service delivery that can easily be replicated in the marketing arena. Illustrating this fact are the proliferation of SaaS...
Marketing Automation or Die

Marketing Automation or Die

As business and marketing leaders, we often have so many projects that there is no chance of ever seeing a light at the end of the tunnel. I can tell you from my extensive experience managing teams, projects, and delivering on ideas, to get ahead you have to work smarter not harder. The daily grind can bury you quickly as you try and prioritize what marketing efforts will generate engagement and interaction with your brand or product. To make matters worse there are things that need daily attention that don’t yield results right away. These things are vital to your long term success and promotion of your brand. Such things as social media tasks of building, attention, attraction, and engagement. Sending messages takes time. Liking posts takes time. Finding new material takes time. Saying happy birthday takes time. It’s all a massive time suck. I have actually taken the time to clock just the time I spend on social media daily for work. In the past it was 2-3 hours. This left little time for my other projects, managing people, attending meetings, and other distractions that come across daily. As the saying goes, “work harder not smarter.” Wait, that’s not correct is it? It’s “work smarter, not harder.” How can you do this while still looking like you are giving social media channels attention and by showing you are an active contributor? You automate!!! But you don’t just automate. You need to automate in a way that makes it look like you are still a person and not a robot. So, yes some attention to it still exists. Personally,...
3 ways to make your LinkedIn Digital Marketing Strategy Explode

3 ways to make your LinkedIn Digital Marketing Strategy Explode

Marketing digital strategy has become a complicated thing. Between all the social platforms, content ideas, tracking and metrics, and the need to stand out, life can be extremely stressful for today’s marketing or business leader. Especially with the constraints and pressures we all face on our time and mental capacity. For the sake of this post, I want to focus on LinkedIn. LinkedIn seems to be the most verifiable source for real people, connections, and making business relationships. Making these relationships is key to any selling and marketing process. The connection you make with everyone from your branding efforts all the way until they buy from you is built on the relationship. But how can you build a relationship or start to build a relationship with someone on LinkedIn? You must first create a process and leverage your brand (personal brand and business brand). This is done with just a few steps. These steps will appear to be easy, but make no mistake they take a lot of time and dedication on your part personally to make it truly pay off. The steps are: Build, Engage, and Soft Promote. 1. Build You must have an audience to delivery on any strategy. This is the most important of the 3 areas for many reasons. People will see your posts, timeline, and you can message them. I recommend purchasing a premium package so that you can use inMail but also to gain features such as who is viewing you. Tips on building your connections: When someone views your profile, ask to connect with them. It’s likely they will connect, no questions...