Marketing Automation or Die _
Marketing Automation or Die

Marketing Automation or Die

As business and marketing leaders, we often have so many projects that there is no chance of ever seeing a light at the end of the tunnel. I can tell you from my extensive experience managing teams, projects, and delivering on ideas, to get ahead you have to work smarter not harder. The daily grind can bury you quickly as you try and prioritize what marketing efforts will generate engagement and interaction with your brand or product. To make matters worse there are things that need daily attention that don’t yield results right away. These things are vital to your long term success and promotion of your brand. Such things as social media tasks of building, attention, attraction, and engagement. Sending messages takes time. Liking posts takes time. Finding new material takes time. Saying happy birthday takes time. It’s all a massive time suck. I have actually taken the time to clock just the time I spend on social media daily for work. In the past it was 2-3 hours. This left little time for my other projects, managing people, attending meetings, and other distractions that come across daily. As the saying goes, “work harder not smarter.” Wait, that’s not correct is it? It’s “work smarter, not harder.” How can you do this while still looking like you are giving social media channels attention and by showing you are an active contributor? You automate!!! But you don’t just automate. You need to automate in a way that makes it look like you are still a person and not a robot. So, yes some attention to it still exists. Personally,...
3 ways to make your LinkedIn Digital Marketing Strategy Explode

3 ways to make your LinkedIn Digital Marketing Strategy Explode

Marketing digital strategy has become a complicated thing. Between all the social platforms, content ideas, tracking and metrics, and the need to stand out, life can be extremely stressful for today’s marketing or business leader. Especially with the constraints and pressures we all face on our time and mental capacity. For the sake of this post, I want to focus on LinkedIn. LinkedIn seems to be the most verifiable source for real people, connections, and making business relationships. Making these relationships is key to any selling and marketing process. The connection you make with everyone from your branding efforts all the way until they buy from you is built on the relationship. But how can you build a relationship or start to build a relationship with someone on LinkedIn? You must first create a process and leverage your brand (personal brand and business brand). This is done with just a few steps. These steps will appear to be easy, but make no mistake they take a lot of time and dedication on your part personally to make it truly pay off. The steps are: Build, Engage, and Soft Promote. 1. Build You must have an audience to delivery on any strategy. This is the most important of the 3 areas for many reasons. People will see your posts, timeline, and you can message them. I recommend purchasing a premium package so that you can use inMail but also to gain features such as who is viewing you. Tips on building your connections: When someone views your profile, ask to connect with them. It’s likely they will connect, no questions...
10 qualities to focus on while design your App

10 qualities to focus on while design your App

Mobile apps are a common development choice for startup tech companies, but in order to be successful you’ll need to pay careful attention to these 10 important qualities. Technology’s evolutionary path has led us to an age where the most significant developments seem to be the ones that can fit on a smartphone. Conventional tech companies are finding new ways to offer their products and services in a digestible, minimal form while some new tech companies are focusing on promoting mobile-exclusive products. Regardless of your industry or business model, you’ll need to make sure your mobile app has these 10 qualities if you want it to be successful: 1. Platform appropriate. Your app should be optimized for a mobile user, taking advantage of the natural qualities of the smartphone or tablet. Make sure your app is compatible and functional for all brands and devices. 2. Pretty. Like it or not, your app needs to look amazing. Even the best app idea could falter if it isn’t packaged in a fully branded, colorfully enticing way. 3. Easy. Your app needs to be easy to install, easy to access, and easy to use. Sketch out how you think you’d like your app to work and spend time making it simpler. 4. Unique. Look at your competition. Are you just a modified copy of their model? Make sure your idea is unique enough to stand on its own. 5. Memorable. Your user should be left with a major impression. Use any design, wording, and interface techniques you can to make sure your user never forgets their experience. 6. Shareable. The most successful...
5 SEO trends working in 2014

5 SEO trends working in 2014

It’s critical that every business with an online presence keep up with the latest SEO best practices. Search-engine optimization tactics change over time — some would say every time a Google exec sneezes. So with calendar year 2014 about halfway over, it’s a perfect opportunity to review how SEO has changed this year and to evaluate whether your business is staying current. Some aspects of SEO have changed dramatically, while other guiding principles have remained tried and true. With that in mind, here is a list of five new SEO trends for 2014 that will help ensure your SEO efforts are top notch: Go mobile first Having a website optimized for mobile devices will provide more SEO value than ever. Google gives added value to websites that are mobile-friendly. This means companies that aren’t optimized for mobile put themselves at a great disadvantage — not only in terms of their website’s user experience but also in terms of SEO. By making a business’s online presence more powerful and increasing their website’s SEO value, good “responsive design” can help it stay ahead of its competitors. Content is still king … While Google has penalized some companies for purchasing guest blogging services, by and large, good content will always provide decent SEO value for a business. Although many people hear content and automatically think of blog posts or whitepapers, there are other components such as videos and infographics that can be used effectively to share information while earning high levels of engagement and adding SEO value. … But don’t forget to be a good neighbor Although obtaining quality inbound links has...
Google Play is growing, rapidly!

Google Play is growing, rapidly!

The Google Play Android market is finally generating the revenue its massive download numbers have long promised. Games now generate 90% of Play revenue, and 98% of that revenue comes from freemium apps, according to a new report from mobile analytics company App Annie. Japan continues to lead all countries in pouring cashing into Google’s coffers, App Annie’s data reveals. “There are now over 1.5 million apps available on Google Play,” App Annie, which just acquired rival Distimo, said today in its report. “The number of apps grew by around 60% between July 2013 and June 2014.” 176 developers with $600M in annual revenue told us what works in Mobile Games Monetization. But while Google has long has massive download numbers, the revenue it is delivering for developers isnow starting to outpace downloads. Downloads were up 1.5x over the past year, while revenue jumped 2.5x. That’s great news for developers and bad news for mobile rival Apple, as it shows that Google is getting better and better at monetizing mobile apps, and that consumers — especially in Japan, Brazil, Russian, and India — are spending a lot of money inside the “free” apps they download. While games are huge on Google Play, all categories are trending up and to the right in both downloads and revenue. Entertainment app downloads jumped about 35%, social app downloads grew more than 50%, and communication apps — like the ubiquitous Messenger and WhatsApp — jumped more than 100%. Most of the increase in revenue, and almost all the other revenue on Google Play, comes in via freemium apps. Only 2% of Play revenue...
Crowdsourcing done right. 3 Brands that are changing the way we market and engage.

Crowdsourcing done right. 3 Brands that are changing the way we market and engage.

When it comes to customer engagement, there are some brands that just do it right. Each audience is different and expects a certain type of brand to customer interaction depending on your brand’s persona. Even between social media platforms, companies should make sure to tailor the message accordingly. Here are three brands that do customer engagement and crowdsourcing right! Taco Bell Gets Engaged When Taco Bell sent handwritten letters and “engagement” rings to a handful of up and coming models and actresses, it was the perfect type of social action to grab their audience’s attention. With their followers constantly tweeting, “Marry me, Taco Bell!” the socially savvy brand listened to their audience to better understand what they like and what motivates them. The recipients posted pictures of themselves wearing the rings across their social media platforms, tagged Taco Bell and as a result, allowed Taco Bell to further their reach on social media. Taco Bell’s strategy for brand interaction and crowdsourcing shows their audience that they care about what they think, thus gaining brand loyalty. Taco Bell is an example of a brand that listens, hears and takes action, making their audience the focal point of their social media marketing efforts. Melanie Duncan Gets Her Audience Involved Melanie Duncan of Entrepreneuress Academy takes a different approach to customer engagement. As Melanie frequently teaches and speaks about modern selling, she wanted to ask her audience about their online shopping habits. By asking her audience to get involved in her research process, Melanie engages her customers and creates a sense of community. By conducting research and crowdsourcing her data publicly on...