We all are aware that conversion rate optimization, when implemented correctly, can completely transform your business online. But marketers often jump in with stars in their eyes and begin testing random things like the site’s button colors, images, fonts, headlines, etc. All this ends up leading to is disillusionment, and organizational support wanes as inconclusive tests show low ROI.
Many businesses are so eager to get a website up and running, they don’t invest the time needed to build a solid marketing strategy as the foundation. First things first—topline goals should always be discussed before diving into any backend details or design; your website should align with overarching company goals. When it comes to effective lead generation, there are many layers to consider. We’ve laid a few of them out for you below:
Once upon a time, a marketing leader was hired to boost sales for a company. The company paid this person well. However, they did not supply the marketer with any of the digital tools needed to succeed, or the necessary support team across development, design, and support, since they invested all their budget in the marketer’s salary. While this marketing leader was a great team-builder and organizer, like most marketers, he wasn’t an expert in every niche of marketing strategy or implementation.
Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends.
Social is key when it comes to retargeting on mobile devices.
In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting on both smartphones and tablets, as these exchanges reach consumers regardless of the device they are using.
Here are a few tips about how to define your app name and keywords on the iTunes App Store. Doing that well might not bring you to the top app ranks, but it will definitely give you better results.
As far as App Store SEO is concerned, it’s your app name and keywords that count the most. Of course the rest will matter a lot to convince people (and good ratings help).
The fine informationalists over at Hubspot shared a great infographic the other day showing how to marketing your business on Pinterest. Pinterest is a great place to share your product! These are rules to live by if you are looking to market your brand through Pinterest. Enjoy!
As the global popularity of smartphones and tablets continues to grow, the competition within mobile app developers also intensifies. More than 1.2 million apps are available between Apple’s App Store and Google Play, however roughly 700,000 of these apps are considered “dead,” meaning they have never been updated.
In an increasingly busy market, it’s not easy to get your app discovered. Thinking that a great app will get discovered on its merit could land you in serious trouble. Developers need to invest time in creating an app marketing campaign to spread the word.
You’ve probably heard the buzz this week about Facebook rolling out the new look for business pages. Most experts are reporting that the change, which was initially announced on March 10th, will take place on June 5th for those who have not already updated voluntarily. Our experience has been that page owners get ‘tapped’ by Facebook and asked if they are ready to update. The notification states that the update will be visible to all fans on June 13th, but better to be safe than sorry and go ahead and prepare your page for the change by Thursday. Let’s start with what’s new, and then we’ll look at how it will affect you:
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