Call-to-action (CTA) buttons that dare you to ‘click here’ _
Call-to-action (CTA) buttons that dare you to ‘click here’

Call-to-action (CTA) buttons that dare you to ‘click here’

Guys, it’s almost 2018. If you’re not incorporating a strong call-to-action (CTA) on your website or e-mail blast – you’re missing out! Just as Netflix leads to chill, CTAs are a direct path to conversions and revenue—and who doesn’t love a little ROI? (Hint: Everybody loves ROI, especially your boss). What constitutes a ‘strong CTA’ you ask? Well, it starts with simplicity. As the old saying goes, “keep it simple, stupid.” But really. Nobody needs to read a novel to click a button – ain’t nobody got time for that. Keep the CTA clear, and present a challenge that incites action; use collaborative and personable language that speaks directly to your users. All of it starts with knowing your audience. We’ve featured a few of the good guys below who know what’s up. Check out some of the latest and greatest examples of solid CTAs: 1. Netflix Sometimes, a simple and effective CTA comes by addressing your user’s potential fear of commitment. People hate signing up for things they think will be hard to cancel. Netflix alleviates that fear by putting “Cancel anytime” copy above their CTA “Join free for a month,”  right on their homepage. This gives potential users an out, while still tapping into their desire (ahem, Netflix and chill – FOR FREE). 2. Uber Uber does a great job of tying multiple CTAs into one platform (their website). They’re looking to reach drivers and riders, which require two different CTAs,  and they do just that with effortless and powerful copy. “Get there. Your day belongs to you.” Those words read well to both audiences, and drive...