Most people know about AR (augmented reality) as a gaming/entertainment engine that Pokemon Go has brought the concept to the attention of mainstream consumers. But what if AR went much deeper than an immersive source of entertainment? Augmented reality has shown promise of innovation in a number of industries and as we begin to really see the concept develop into a fully realized technology that could disrupt the way we experience life – it’s time to consider how to use it to give your brand a competitive edge.
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