June 2014

As the global popularity of smartphones and tablets continues to grow, the competition within mobile app developers also intensifies. More than 1.2 million apps are available between Apple’s App Store and Google Play, however roughly 700,000 of these apps are considered “dead,” meaning they have never been updated.

In an increasingly busy market, it’s not easy to get your app discovered. Thinking that a great app will get discovered on its merit could land you in serious trouble. Developers need to invest time in creating an app marketing campaign to spread the word.

You’ve probably heard the buzz this week about Facebook rolling out the new look for business pages. Most experts are reporting that the change, which was initially announced on March 10^th, will take place on June 5^th for those who have not already updated voluntarily. Our experience has been that page owners get ‘tapped’ by Facebook and asked if they are ready to update. The notification states that the update will be visible to all fans on June 13^th, but better to be safe than sorry and go ahead and prepare your page for the change by Thursday. Let’s start with what’s new, and then we’ll look at how it will affect you: