Blog _

Thoughts From Our Creative Minds_

Call-to-action (CTA) buttons that dare you to ‘click here’

Call-to-action (CTA) buttons that dare you to ‘click here’

Guys, it’s almost 2018. If you’re not incorporating a strong call-to-action (CTA) on your website or e-mail blast – you’re missing out! Just as Netflix leads to chill, CTAs are a direct path to conversions and revenue—and who doesn’t love a little ROI? (Hint: Everybody loves ROI, especially your boss).

What constitutes a ‘strong CTA’ you ask? Well, it starts with simplicity. As the old saying goes, “keep it simple, stupid.” But really. Nobody needs to read a novel to click a button – ain’t nobody got time for that. Keep the CTA clear, and present a challenge that incites action; use collaborative and personable language that speaks directly to your users. All of it starts with knowing your audience.

read more
5 Ways to Build a Lead Generating Website

5 Ways to Build a Lead Generating Website

Many businesses are so eager to get a website up and running, they don’t invest the time needed to build a solid marketing strategy as the foundation. First things first—topline goals should always be discussed before diving into any backend details or design; your website should align with overarching company goals. When it comes to effective lead generation, there are many layers to consider.

read more
Why your marketing leader will fail?!

Why your marketing leader will fail?!

Once upon a time, a marketing leader was hired to boost sales for a company. The company paid this person well. However, they did not supply the marketer with any of the digital tools needed to succeed, or the necessary support team across development, design, and support, since they invested all their budget in the marketer’s salary. While this marketing leader was a great team-builder and organizer, like most marketers, he wasn’t an expert in every niche of marketing strategy or implementation.

read more
What the Marketing Department of the Future Looks Like

What the Marketing Department of the Future Looks Like

Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends.

read more
New Chapter, Why I Joined Infinity Marketing Group

New Chapter, Why I Joined Infinity Marketing Group

Traditionally, the corporate world is structured, safe and comfortable. Consistent paycheck, benefits, stock options, with perks like baseball tickets, half day summer Fridays and paid vacation. The tradeoff is corporate life can be very restrictive and limiting — which is stifling for someone in a creative field like marketing.

read more
Marketing Automation or Die

Marketing Automation or Die

As the saying goes, “work harder not smarter.”

Wait, that’s not correct is it?

It’s “work smarter, not harder.”

How can you do this while still looking like you are giving social media channels attention and by showing you are an active contributor?

You automate!!! But you don’t just automate. You need to automate in a way that makes it look like you are still a person and not a robot. So, yes some attention to it still exists. Personally, I have cut my daily clocked time on social media down from 2-3 hours to 15-30 min. As a side note, most of the 15-30 minutes is following up with potential clients. Not a bad way to spend 15-30 minutes, correct?

read more
3 ways to make your LinkedIn Digital Marketing Strategy Explode

3 ways to make your LinkedIn Digital Marketing Strategy Explode

Marketing digital strategy has become a complicated thing. Between all the social platforms, content ideas, tracking and metrics, and the need to stand out, life can be extremely stressful for today’s marketing or business leader. Especially with the constraints and pressures we all face on our time and mental capacity.

For the sake of this post, I want to focus on LinkedIn. LinkedIn seems to be the most verifiable source for real people, connections, and making business relationships. Making these relationships is key to any selling and marketing process. The connection you make with everyone from your branding efforts all the way until they buy from you is built on the relationship.

But how can you build a relationship or start to build a relationship with someone on LinkedIn?

read more
10 qualities to focus on while design your App

10 qualities to focus on while design your App

Mobile apps are a common development choice for startup tech companies, but in order to be successful you’ll need to pay careful attention to these 10 important qualities.

Technology’s evolutionary path has led us to an age where the most significant developments seem to be the ones that can fit on a smartphone. Conventional tech companies are finding new ways to offer their products and services in a digestible, minimal form while some new tech companies are focusing on promoting mobile-exclusive products.

Regardless of your industry or business model, you’ll need to make sure your mobile app has these 10 qualities if you want it to be successful:

read more
5 SEO trends working in 2014

5 SEO trends working in 2014

It’s critical that every business with an online presence keep up with the latest SEO best practices. Search-engine optimization tactics change over time — some would say every time a Google exec sneezes. So with calendar year 2014 about halfway over, it’s a perfect opportunity to review how SEO has changed this year and to evaluate whether your business is staying current. Some aspects of SEO have changed dramatically, while other guiding principles have remained tried and true.

With that in mind, here is a list of five new SEO trends for 2014 that will help ensure your SEO efforts are top notch:

read more
Google Play is growing, rapidly!

Google Play is growing, rapidly!

The Google Play Android market is finally generating the revenue its massive download numbers have long promised.

Games now generate 90% of Play revenue, and 98% of that revenue comes from freemium apps, according to a new report from mobile analytics company App Annie. Japan continues to lead all countries in pouring cashing into Google’s coffers, App Annie’s data reveals.

“There are now over 1.5 million apps available on Google Play,” App Annie, which just acquired rival Distimo, said today in its report. “The number of apps grew by around 60% between July 2013 and June 2014.”

176 developers with $600M in annual revenue told us what works in Mobile Games Monetization.

read more

Thoughts From Our Creative Minds _

  • Netflix CTA
    Call-to-action (CTA) buttons that dare you to ‘click here’

    Guys, it’s almost 2018. If you’re not incorporating a strong call-to-action (CTA) on your website or e-mail blast – you’re missing out! Just as Netflix leads to chill, CTAs are a direct path to conversions and revenue—and who doesn’t love a little ROI? (Hint: Everybody loves ROI, especially your boss).

    What constitutes a ‘strong CTA’ you ask? Well, it starts with simplicity. As the old saying goes, “keep it simple, stupid.” But really. Nobody needs to read a novel to click a button – ain’t nobody got time for that. Keep the CTA clear, and present a challenge that incites action; use collaborative and personable language that speaks directly to your users. All of it starts with knowing your audience.

    Read More
  • 5 ways to build a lead generating website
    5 Ways to Build a Lead Generating Website

    Many businesses are so eager to get a website up and running, they don’t invest the time needed to build a solid marketing strategy as the foundation. First things first—topline goals should always be discussed before diving into any backend details or design; your website should align with overarching company goals. When it comes to effective lead generation, there are many layers to consider.

    Read More
  • Marketing Leadership
    Why your marketing leader will fail?!

    Once upon a time, a marketing leader was hired to boost sales for a company. The company paid this person well. However, they did not supply the marketer with any of the digital tools needed to succeed, or the necessary support team across development, design, and support, since they invested all their budget in the marketer’s salary. While this marketing leader was a great team-builder and organizer, like most marketers, he wasn’t an expert in every niche of marketing strategy or implementation.

    Read More
  • future of marketing
    What the Marketing Department of the Future Looks Like

    Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends.

    Read More
  • Entrepreneur Marketing Leadership
    New Chapter, Why I Joined Infinity Marketing Group

    Traditionally, the corporate world is structured, safe and comfortable. Consistent paycheck, benefits, stock options, with perks like baseball tickets, half day summer Fridays and paid vacation. The tradeoff is corporate life can be very restrictive and limiting — which is stifling for someone in a creative field like marketing.

    Read More
  • marketing automation noose
    Marketing Automation or Die

    As the saying goes, “work harder not smarter.”

    Wait, that’s not correct is it?

    It’s “work smarter, not harder.”

    How can you do this while still looking like you are giving social media channels attention and by showing you are an active contributor?

    You automate!!! But you don’t just automate. You need to automate in a way that makes it look like you are still a person and not a robot. So, yes some attention to it still exists. Personally, I have cut my daily clocked time on social media down from 2-3 hours to 15-30 min. As a side note, most of the 15-30 minutes is following up with potential clients. Not a bad way to spend 15-30 minutes, correct?

    Read More
  • LinkedIn marketing explosion
    3 ways to make your LinkedIn Digital Marketing Strategy Explode

    Marketing digital strategy has become a complicated thing. Between all the social platforms, content ideas, tracking and metrics, and the need to stand out, life can be extremely stressful for today’s marketing or business leader. Especially with the constraints and pressures we all face on our time and mental capacity.

    For the sake of this post, I want to focus on LinkedIn. LinkedIn seems to be the most verifiable source for real people, connections, and making business relationships. Making these relationships is key to any selling and marketing process. The connection you make with everyone from your branding efforts all the way until they buy from you is built on the relationship.

    But how can you build a relationship or start to build a relationship with someone on LinkedIn?

    Read More
  • 10 qualities to focus on while design your App

    Mobile apps are a common development choice for startup tech companies, but in order to be successful you’ll need to pay careful attention to these 10 important qualities.

    Technology’s evolutionary path has led us to an age where the most significant developments seem to be the ones that can fit on a smartphone. Conventional tech companies are finding new ways to offer their products and services in a digestible, minimal form while some new tech companies are focusing on promoting mobile-exclusive products.

    Regardless of your industry or business model, you’ll need to make sure your mobile app has these 10 qualities if you want it to be successful:

    Read More
  • 5 SEO trends working in 2014

    It’s critical that every business with an online presence keep up with the latest SEO best practices. Search-engine optimization tactics change over time — some would say every time a Google exec sneezes. So with calendar year 2014 about halfway over, it’s a perfect opportunity to review how SEO has changed this year and to evaluate whether your business is staying current. Some aspects of SEO have changed dramatically, while other guiding principles have remained tried and true.

    With that in mind, here is a list of five new SEO trends for 2014 that will help ensure your SEO efforts are top notch:

    Read More
  • Google Play is growing, rapidly!

    The Google Play Android market is finally generating the revenue its massive download numbers have long promised.

    Games now generate 90% of Play revenue, and 98% of that revenue comes from freemium apps, according to a new report from mobile analytics company App Annie. Japan continues to lead all countries in pouring cashing into Google’s coffers, App Annie’s data reveals.

    “There are now over 1.5 million apps available on Google Play,” App Annie, which just acquired rival Distimo, said today in its report. “The number of apps grew by around 60% between July 2013 and June 2014.”

    176 developers with $600M in annual revenue told us what works in Mobile Games Monetization.

    Read More