Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling. However, as technology advances and customers are browsing the web, interacting on social media, viewing videos on small screens and relying on technology to enhance their lives, marketing needs to be there, too. For most mid- and small-sized businesses, staying current and relevant in an industry is enough of a challenge. Responding to additional changes in marketing can overwhelm even the most tightly run organizations. It’s time to borrow a concept from IT and use Managed Marketing as a Service (MMaaS) to stay agile and adapt to the latest marketing trends.
Traditionally, the corporate world is structured, safe and comfortable. Consistent paycheck, benefits, stock options, with perks like baseball tickets, half day summer Fridays and paid vacation. The tradeoff is corporate life can be very restrictive and limiting — which is stifling for someone in a creative field like marketing.
As the saying goes, “work harder not smarter.”
Wait, that’s not correct is it?
It’s “work smarter, not harder.”
How can you do this while still looking like you are giving social media channels attention and by showing you are an active contributor?
You automate!!! But you don’t just automate. You need to automate in a way that makes it look like you are still a person and not a robot. So, yes some attention to it still exists. Personally, I have cut my daily clocked time on social media down from 2-3 hours to 15-30 min. As a side note, most of the 15-30 minutes is following up with potential clients. Not a bad way to spend 15-30 minutes, correct?
Marketing digital strategy has become a complicated thing. Between all the social platforms, content ideas, tracking and metrics, and the need to stand out, life can be extremely stressful for today’s marketing or business leader. Especially with the constraints and pressures we all face on our time and mental capacity.
For the sake of this post, I want to focus on LinkedIn. LinkedIn seems to be the most verifiable source for real people, connections, and making business relationships. Making these relationships is key to any selling and marketing process. The connection you make with everyone from your branding efforts all the way until they buy from you is built on the relationship.
But how can you build a relationship or start to build a relationship with someone on LinkedIn?
Mobile apps are a common development choice for startup tech companies, but in order to be successful you’ll need to pay careful attention to these 10 important qualities.
Technology’s evolutionary path has led us to an age where the most significant developments seem to be the ones that can fit on a smartphone. Conventional tech companies are finding new ways to offer their products and services in a digestible, minimal form while some new tech companies are focusing on promoting mobile-exclusive products.
Regardless of your industry or business model, you’ll need to make sure your mobile app has these 10 qualities if you want it to be successful:
It’s critical that every business with an online presence keep up with the latest SEO best practices. Search-engine optimization tactics change over time — some would say every time a Google exec sneezes. So with calendar year 2014 about halfway over, it’s a perfect opportunity to review how SEO has changed this year and to evaluate whether your business is staying current. Some aspects of SEO have changed dramatically, while other guiding principles have remained tried and true.
With that in mind, here is a list of five new SEO trends for 2014 that will help ensure your SEO efforts are top notch:
The Google Play Android market is finally generating the revenue its massive download numbers have long promised.
Games now generate 90% of Play revenue, and 98% of that revenue comes from freemium apps, according to a new report from mobile analytics company App Annie. Japan continues to lead all countries in pouring cashing into Google’s coffers, App Annie’s data reveals.
“There are now over 1.5 million apps available on Google Play,” App Annie, which just acquired rival Distimo, said today in its report. “The number of apps grew by around 60% between July 2013 and June 2014.”
176 developers with $600M in annual revenue told us what works in Mobile Games Monetization.
When it comes to customer engagement, there are some brands that just do it right. Each audience is different and expects a certain type of brand to customer interaction depending on your brand’s persona. Even between social media platforms, companies should make sure to tailor the message accordingly. Here are three brands that do customer engagement and crowdsourcing right! Taco Bell Gets Engaged When Taco Bell sent handwritten letters and “engagement” rings to a handful of up and coming models and actresses, it was the perfect type of social action to grab their audience’s attention. With their followers constantly tweeting, “Marry me, Taco Bell!” the socially savvy brand listened to their audience to better understand what they like and what motivates them. The recipients posted pictures of themselves wearing the rings across their social media platforms, tagged Taco Bell and as a result, allowed Taco Bell to further their reach on social media. Taco Bell’s strategy for brand interaction and crowdsourcing shows their audience that they care about what they think, thus gaining brand loyalty. Taco Bell is an example of a brand that listens, hears and takes action, making their audience the focal point of their social media marketing efforts. Melanie Duncan Gets Her Audience Involved Melanie Duncan of Entrepreneuress Academy takes a different approach to customer engagement. As Melanie frequently teaches and speaks about modern selling, she wanted to ask her audience about their online shopping habits. By asking her audience to get involved in her research process, Melanie engages her customers and creates a sense of community. By conducting research and crowdsourcing her data publicly on... read more
Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting on both smartphones and tablets, as these exchanges reach consumers regardless of the device they are using. Additional findings reveal that mobile retargeting is growing as a marketing tactic, with 26 percent of brands investing 21-50 percent of their online budgets into mobile marketing in 2014. Comparatively, only nine percent placed 21-50 percent of their budget into mobile in 2013. The study also shed light on paid social, with the data finding that about 38 percent of buyers are leveraging Twitter’s tailored audiences and 67 percent are using Facebook’s FBX. Plus, 33 percent of brands and 36 percent of agencies give paid social its own budget. “We are seeing last year’s predictions for growth in the retargeting market happening,” said Ben Plomion, vice president of marketing at Chango. “And companies are still searching for the most effective way to monetize mobile. Based on these survey results, it is safe to say that social will play a big role in mobile retargeting strategies in 2014.” It is also important to note that the study found 11 percent of brands and seven percent of agencies use retargeting to acquire their competitors’ customers. Moreover, just less than 10 percent of brands and agencies give retargeting its own budget, while nearly 63 percent of retargeting budgets are taken out of display... read more
Here are a few tips about how to define your app name and keywords on the iTunes App Store. Doing that well might not bring you to the top app ranks, but it will definitely give you better results. As far as App Store SEO is concerned, it’s your app name and keywords that count the most. Of course the rest will matter a lot to convince people (and good ratings help). There’s not really any secret, and it’s not a one-time thing: you need to keep experimenting and trying things with each update (don’t update just for that) to see what works for your app and your niche. Be Descriptive in your App Name After your icon, the first thing your potential users will see is your app name. If they are on the App Store using their iPhone, they will only see the first 33 chars of your app name when browsing the Cards-style results introduced with iOS6 (i.e., without being on your app page) and still used in iOS7. For non-games apps, it means that your app name needs to be as explicit as possible from the very beginning: you don’t want people to see a non-relevant name when they are looking for something. You also need to state what your app does in the name. The second important thing to know about your app name is that the words you put in there also act like keywords. These keywords used to have more importance for search results than the actual keywords, but this seems to have changed. Don’t make it just a list, and try to come up with short phrases (2/3 words)... read more